This was one of those kind of projects that just plain worked. I was contacted by a marketing firm that had a client who was starting a new business. The project was simple enough, juuuust a business card. By contacting GJB Graphics, I was pretty certain they were looking to gather a more visual impression rather than a simple text layout.

My challenge now was that the client had no logo, no established identity, and no material to point me into a stylistic direction. All I had was the business name, Pampered Paws House Calls, the content, and that the client specified a preference to the color blue.

It’s often difficult to work aesthetically with a business name so lengthy as “ Pampered Paws House Calls”, and since it was only a biz card layout, I really wouldn’t have to worry about establishing a visual identity. However, the more I looked at the name and services, I couldn’t help but see the “w” as a paw print. Since investment of establishing a businesses identity is often more involved than a simple card, I imediatly notified the firm that I had a branding concept that I was certain would be marketable. Since I have a pre-existing relationship with the firm, they trusted that I was on to something and re-negotiated our terms.

So rather than focus on a simple business card layout, I was able to zero in on a brand concept that pretty much established a style and identity of it’s own. After that the card was practically a cakewalk. If only everyday business could fall together so well.