GJBGraphics.com

Final Logo & Business Card

The Project: A couple of years ago I was approached by a client who was interested in establishing an identity for his computer service. The business was based at the beach and it’s owner also had Charter Boat for deep sea fishing. So it was only natural that the specs for the job called for an illustrative logo containing a Marlin (hence the name of the company).

The Plan: Far too often in our industry, work is provided to a client only to find that the art is not compatible for production. Wether it is because the printing vendor isn’t set up for that kind of artwork, or the client was unaware of the potential expenses that could occur during the process of production. Although it’s not anyone’s fualt that this occurs, it is preventable with a just little bit of educated planning. For this reason I try to find how my clients intend to use the graphics I am expected to provide and how they hope to produce it. Based on this information, we are able to come up with a compatibility plan that coincides with their budget.
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Non-profit T-shirt & Logo Design

As a national non-profit organization, the Boy Scouts of America (BSA) have a multitude of resources available to design, create, develop, and even publish on their very own. However, from their regional on down to their district and local levels their only available help are predominantly volunteers. Having been raised on how great camping can be, I was more than happy to answer the call when the Del-Mar-Va regional office contacted me to put something together for their upcoming 5K Run/Hike, an event to help raise money for their Summer Camping Assistance Fund.

At first they had only asked for a t-shirt design, but as the event may possibly be an annual one, leaving out the date would enable them to use the design for years to come, not only for t-shirt, but for their promotional materials as well. Since they are non-profit, and they are trying to raise money rather than spend it, the design had to be simple, the fewer the colors, the more cost effective.

I wanted to create something that would be easily recognizable and illustrates the actual activity. Because the event is being held in two locations on paths leading through woods during the spring time, you can only imagine that you would be needing some good hiking shoes to walk through a mud puddle here and there. Mud and hiking boots come to mind. Since the demographic for the beneficiaries of this event are boys ranging from cub scout age to young adult, I chose to use a distressed font to further drive home the look and feel of rough and rugged terrain.

Want to know more about the event or get involved? Click here.